Graphic Guidelines

ACCEPTABLE FILE FORMATS:
Adobe Illustrator: PDF, EPS,
AI Photoshop: PSD, EPS, TIFF (Only if art received is the proper size. Resizing Raster Art will result in pixelated or blurry art

UNACCEPTABLE FILE FORMATS:
Quark, Corel Draw, Word, Power Point, Excel, Publisher, Pagemaker & low resolution scanned images. InDesign files, unless exported to an .EPS or .PDF format, will incur additional art charges or be rejected.


RASTER ART: (known as bitmap art)
Raster: Any file ending with .PSD, .TIF, .JPG, .BMP, .GIF or any photographic image

VECTOR ART: (known as line art)
Typically any file ending in .EPS, .AI or .PDF designed with a vector based program. Vector files are the preferred method of file type used by most large format printers. In the cases of 1-2 color thermal imprint, hot stamp foil and screen print, vector is the only accepted file type.
A JPEG, PNG, OR ANY RASTER IMAGE IN A VECTOR ART FILE IS NOT VECTOR ART.


UPLOADED ARTWORK:
For the fastest and most efficient artwork processing, please submit art via our FTP website located at:
If the FTP site is not an option for you, art files under 10 MB may be emailed to art@alphasnd.com. DO NOT attach artwork files to e-mailed purchase orders and vice versa. Factory is not responsible for any server malfunction that affects receipt. Factory is also NOT responsible for omitted information on the order. All documents received after 12:00pm CST will be counted as received on the next business day.

FILE PREPARATION:
Graphic Dimensions are subject to change without notice. Consult website or contact Customer Care for graphic template. Documents must be created and sent at 100% of final size, print ready and require no file manipulation or additional charges may apply. If ordering mural panels, create your layout as one page. DO NOT SEPARATE THE PANELS, this is required to ensure image alignment. We reserve the right to make slight alterations in graphics to adapt to our imprinting processes. Some thin lines or small shapes may not reproduce at the thickness or size submitted. Multicolor close registration imprints are not available on all products.


IMPORTANT:
Convert all text to outlines, paths or curves to ensure exact duplication of a type style. Alterations to artwork will result in a necessary proof approval and may delay production time.


ERRORS:
We cannot be responsible for errors resulting from copy that was received or approved incorrectly.

TYPESETTING:
Our normal art set-up charge includes 4 lines of copy, if applicable. If a specific font is required, the name of that font must be noted on your PO. If we do not have the font, the type will be re-set using a standard font or one that matches as closely as possible.

SET-UP CHARGES
The Set-up Charge represents all costs of preparing process ready artwork for production. It also includes e-mail proofing and archival storage for One year. There is no repeat set-up charge within One year of an order on same item using exact previous artwork, as long as previous order is referenced. Digital and full-color imprinting requires only one set-up charge.

CHANGE OF COPY CHARGE
If the customer requests an addition, deletion, or change to the copy on any artwork file from a new or repeat order, a $36.00 Change of Copy Charge will be applied.

REPEAT ORDERS
For exact repeat orders within 1 year of original order, there are no set-up charges. Any artwork older than 1 years must be resubmitted. Proofs and therefore proof approvals are required on all repeat orders. ***ANY ARTWORK ALTERED IN ANY WAY IS NOT CONSIDERED A REPEAT ORDER***

ELECTRONIC PROOFS
Proofs are provided to customer electronically via email. All Proofs will be charged $10.00 and any additional proofs may incur a proof revision charge of $18.75 each, plus any additional design time. Proofs are a mandatory part of our production process and cannot be waived. Proof approvals must be submitted via Email before production will begin. All proof approvals received after 3:00pm EST will be counted as received on the next business day. Production time begins only after the proof approval is received.


WE CANNOT GUARANTEE PMS COLOR MATCHING.


If you would like to match a specific PMS color it must be specified on your PO. and when sending in artwork. Your artwork will then be optimized through our 4-color processing printing, to resemble your PMS color as close as possible. If your artwork requires a very specific color match, please request a PMS test grid. PMS TEST GRID Colors can print differently from one material to the next based on the White Point of the material. If you are concerned about matching a PMS color for a specific product we suggest ordering a Test Grid. Test Grids are a 9” x 12” printed sample of your requested PMS color and its surrounding color family. Test Grids are printed on the material for the product you are ordering. Please state on your PO. that you are requesting a Test Grid and the specific PMS color you are trying to achieve. The first Test Grid is available at no charge, customer to pay overnight freight. Each additional Test Grid is $20.00 plus freight.

Example Match Print:
A 1/4 scale print of the entire art file. This is the best and most accurate way to represent the entire printed piece. A Match Print will show color and image representation of the whole piece. Please state on your PO. that you are requesting a Match Print, so it will be recorded on your order. The first Match Print is available at $20.00, customer to pay freight. Each additional Match Print is $20.00 plus freight. TEST STRIPS: For the most accurate representation of print quality and image resolution, we recommend requesting a test strip. An 8” x 20” section of the art is printed at 1
00%. Please state on your PO. that you are requesting a Test Strip, so it will be recorded on your order. The first Test Strip is available at $20.00, customer to pay freight. Each additional Test Strip is $20.00 plus freight.